Quick, think pink! Equal parts sweet and surprisingly subversive, pink is a shade that inspires a world of play: go mauve for a neutral wash of color, or choose a near-neon fuchsia for a modern, statement look. A pearlized petal pink reads like a daytime romance, metallic enlivens the lids with a flash of rose gold, and matte magenta is surprisingly fresh—more of the moment than 80s revival.
The best part? Pink is much easier—and dare we say, more multi-functional—than you think. Wear it on your eyes, then complete your look with a touch of the same shadow for a monochromatic blush. Tap into your inner Elle Woods and channel that Big Pink Energy: pink may be pretty, but it’s powerful, too.
Make our favorite Harvard alum Elle Woods proud with any one of these pink eyeshadow palettes, right now.